:root {
  --ink: #111410;
  --ink-soft: #20251f;
  --paper: #f4f2e9;
  --paper-bright: #fffdf5;
  --line: rgba(17, 20, 16, 0.18);
  --muted: #656a60;
  --lime: #c9ff38;
  --lime-deep: #aee800;
  --orange: #ff7548;
  --radius: 24px;
  --max: 1120px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--ink);
  color: var(--paper);
  font-family: Inter, ui-sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  font-size: 17px;
  line-height: 1.55;
  text-rendering: optimizeLegibility;
}

a {
  color: inherit;
}

a:focus-visible,
summary:focus-visible {
  outline: 3px solid var(--orange);
  outline-offset: 4px;
}

.skip-link {
  position: fixed;
  top: 12px;
  left: 12px;
  z-index: 100;
  padding: 10px 14px;
  background: var(--paper-bright);
  color: var(--ink);
  transform: translateY(-150%);
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header,
.hero,
.section,
footer {
  width: min(calc(100% - 40px), var(--max));
  margin-inline: auto;
}

.site-header {
  min-height: 84px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  border-bottom: 1px solid rgba(244, 242, 233, 0.16);
}

.wordmark {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  text-decoration: none;
  font-weight: 750;
  letter-spacing: -0.02em;
}

.wordmark-mark {
  display: grid;
  place-items: center;
  width: 38px;
  height: 38px;
  border-radius: 50%;
  background: var(--lime);
  color: var(--ink);
  font-size: 14px;
  letter-spacing: -0.05em;
}

.header-link {
  color: #d9ddce;
  text-decoration-thickness: 1px;
  text-underline-offset: 5px;
  font-size: 15px;
}

.hero {
  display: grid;
  grid-template-columns: minmax(0, 1.55fr) minmax(300px, 0.75fr);
  gap: clamp(48px, 8vw, 104px);
  align-items: center;
  padding: clamp(72px, 10vw, 128px) 0;
}

.eyebrow {
  margin: 0 0 20px;
  color: var(--lime);
  font-size: 13px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.eyebrow.dark {
  color: #55720a;
}

h1,
h2,
h3,
p {
  overflow-wrap: break-word;
}

h1 {
  max-width: 850px;
  margin: 0;
  font-size: clamp(3rem, 7.3vw, 6.9rem);
  line-height: 0.91;
  letter-spacing: -0.072em;
  font-weight: 800;
}

h2 {
  margin: 0;
  font-size: clamp(2.3rem, 5vw, 4.8rem);
  line-height: 0.96;
  letter-spacing: -0.055em;
}

h3 {
  margin: 0;
  line-height: 1.13;
  letter-spacing: -0.025em;
}

.hero-lede {
  max-width: 700px;
  margin: 32px 0 0;
  font-size: clamp(1.2rem, 2vw, 1.55rem);
  line-height: 1.42;
  color: var(--paper-bright);
}

.hero-support {
  max-width: 650px;
  margin: 18px 0 0;
  color: #b9beaf;
}

.hero-actions {
  display: flex;
  align-items: center;
  gap: 24px;
  margin-top: 36px;
}

.button {
  display: inline-flex;
  min-height: 54px;
  align-items: center;
  justify-content: center;
  padding: 13px 22px;
  border: 1px solid var(--lime);
  border-radius: 999px;
  background: var(--lime);
  color: var(--ink);
  text-decoration: none;
  font-weight: 800;
  transition: transform 160ms ease, background-color 160ms ease;
}

.button:hover {
  background: var(--lime-deep);
  transform: translateY(-2px);
}

.text-link {
  color: #d8ddcd;
  text-underline-offset: 6px;
}

.micro-proof {
  display: flex;
  flex-wrap: wrap;
  gap: 12px 22px;
  margin: 32px 0 0;
  padding: 0;
  color: #9fa597;
  font-size: 14px;
  list-style: none;
}

.micro-proof li::before {
  content: "✓";
  margin-right: 7px;
  color: var(--lime);
}

.offer-card {
  padding: 30px;
  border: 1px solid rgba(244, 242, 233, 0.2);
  border-radius: var(--radius);
  background: linear-gradient(145deg, #222820, #171a16);
  box-shadow: 0 32px 80px rgba(0, 0, 0, 0.28);
  transform: rotate(1.2deg);
}

.offer-card-label,
.price-note {
  margin: 0;
  color: #aeb4a5;
  font-size: 14px;
}

.price {
  margin: 22px 0 0;
  color: var(--lime);
  font-size: clamp(4.5rem, 9vw, 7.2rem);
  line-height: 0.85;
  letter-spacing: -0.07em;
  font-weight: 800;
}

.price-note {
  margin-top: 12px;
}

.offer-rule {
  height: 1px;
  margin: 26px 0;
  background: rgba(244, 242, 233, 0.15);
}

.offer-result {
  margin: 0 0 26px;
  font-size: 20px;
  line-height: 1.35;
}

.offer-meta {
  margin: 0;
}

.offer-meta div {
  display: flex;
  justify-content: space-between;
  gap: 18px;
  padding: 11px 0;
  border-top: 1px solid rgba(244, 242, 233, 0.1);
}

.offer-meta dt {
  color: #92998c;
}

.offer-meta dd {
  margin: 0;
  text-align: right;
}

.section {
  padding: clamp(78px, 10vw, 128px) 0;
}

.section-light,
.fit-section {
  position: relative;
  width: 100%;
  max-width: none;
  padding-inline: max(20px, calc((100% - var(--max)) / 2));
  background: var(--paper);
  color: var(--ink);
}

.section-heading {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px 64px;
  align-items: end;
  margin-bottom: 56px;
}

.section-heading .eyebrow {
  grid-column: 1 / -1;
  margin-bottom: -8px;
}

.section-heading > p:last-child {
  max-width: 500px;
  margin: 0 0 4px;
  color: var(--muted);
}

.section-heading.compact {
  display: block;
}

.deliverables-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

.deliverable {
  min-height: 255px;
  padding: 28px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.deliverable.featured {
  background: var(--lime);
}

.number {
  display: block;
  margin-bottom: 46px;
  color: #687064;
  font: 700 13px/1 ui-monospace, SFMono-Regular, Menlo, monospace;
}

.deliverable h3 {
  font-size: 25px;
}

.deliverable p {
  margin: 14px 0 0;
  color: #5c6258;
}

.sample-intro {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 40px 80px;
  align-items: end;
  margin-bottom: 44px;
}

.sample-intro > p {
  max-width: 500px;
  margin: 0;
  color: #adb3a5;
}

.concept-label {
  display: inline-block;
  margin: 0 0 22px;
  padding: 7px 10px;
  border: 1px solid var(--orange);
  border-radius: 4px;
  color: var(--orange);
  font: 700 11px/1.2 ui-monospace, SFMono-Regular, Menlo, monospace;
  letter-spacing: 0.07em;
}

.comparison {
  display: grid;
  grid-template-columns: 0.82fr 1.18fr;
  gap: 24px;
  align-items: stretch;
}

.concept {
  overflow: hidden;
  border: 1px solid rgba(244, 242, 233, 0.18);
  border-radius: 20px;
  background: #1b1f19;
}

.concept-bar {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 12px 16px;
  border-bottom: 1px solid rgba(244, 242, 233, 0.12);
  color: #aeb4a5;
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

.status-dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--lime);
  box-shadow: 0 0 0 4px rgba(201, 255, 56, 0.12);
}

.status-dot.muted {
  background: #73786f;
  box-shadow: none;
}

.concept-body {
  min-height: 430px;
  padding: 28px;
}

.old-site {
  background: #e9ebeb;
  color: #26313a;
  font-family: Arial, sans-serif;
}

.fake-logo {
  margin: 0;
  font-size: 17px;
  font-weight: 700;
}

.old-content {
  max-width: 340px;
  margin: 90px auto 0;
  text-align: center;
}

.old-kicker {
  margin: 0 0 14px;
  color: #7a8388;
  font-size: 13px;
}

.old-content h3 {
  font-size: 31px;
  font-weight: 600;
  letter-spacing: 0;
}

.old-content p {
  color: #6c7478;
  font-size: 14px;
}

.old-button {
  display: inline-block;
  margin-top: 18px;
  padding: 10px 18px;
  border-radius: 2px;
  background: #587785;
  color: white;
  font-size: 13px;
}

.new-site {
  position: relative;
  overflow: hidden;
  background: #f7f3e9;
  color: #15372f;
}

.new-site::after {
  content: "";
  position: absolute;
  top: -85px;
  right: -70px;
  width: 270px;
  height: 270px;
  border-radius: 46% 54% 61% 39%;
  background: #bad3a2;
  transform: rotate(22deg);
}

.concept-nav {
  position: relative;
  z-index: 1;
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.fake-logo.new {
  font-family: Georgia, serif;
  font-size: 20px;
}

.nav-pill,
.new-button {
  display: inline-block;
  border-radius: 999px;
  background: #15372f;
  color: #fffdf5;
}

.nav-pill {
  padding: 7px 13px;
  font-size: 12px;
}

.new-content {
  position: relative;
  z-index: 1;
  max-width: 480px;
  margin-top: 64px;
}

.new-kicker {
  margin: 0 0 16px;
  color: #5e746b;
  font-size: 12px;
  font-weight: 750;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.new-content h3 {
  font-family: Georgia, serif;
  font-size: clamp(38px, 5vw, 60px);
  font-weight: 500;
  line-height: 0.98;
  letter-spacing: -0.045em;
}

.new-content > p:not(.new-kicker):not(.trust-line) {
  max-width: 410px;
  color: #52675f;
}

.new-actions {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-top: 24px;
}

.new-button {
  padding: 10px 16px;
  font-size: 13px;
}

.quiet-link {
  font-size: 13px;
  text-decoration: underline;
  text-underline-offset: 4px;
}

.trust-line {
  margin-top: 36px;
  color: #5c7169;
  font-size: 12px;
}

.concept-note {
  min-height: 54px;
  margin: 0;
  padding: 14px 18px;
  color: #8e9588;
  font-size: 13px;
}

.concept-note.strong {
  color: var(--lime);
}

.section-process {
  border-top: 1px solid rgba(244, 242, 233, 0.14);
}

.process-list {
  margin: 52px 0 0;
  padding: 0;
  list-style: none;
}

.process-list li {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 24px;
  padding: 30px 0;
  border-top: 1px solid rgba(244, 242, 233, 0.15);
}

.process-list li > span {
  display: grid;
  place-items: center;
  width: 42px;
  height: 42px;
  border: 1px solid rgba(244, 242, 233, 0.3);
  border-radius: 50%;
  color: var(--lime);
}

.process-list h3 {
  font-size: 28px;
}

.process-list p {
  max-width: 650px;
  margin: 8px 0 0;
  color: #aeb4a5;
}

.fit-section {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 70px;
}

.fit-copy h2 {
  max-width: 560px;
}

.fit-columns {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
}

.fit-columns > div {
  padding: 28px;
  border: 1px solid var(--line);
  border-radius: 18px;
  background: var(--paper-bright);
}

.fit-columns .not-fit {
  background: transparent;
}

.check-list,
.plain-list {
  margin: 24px 0 0;
  padding: 0;
  list-style: none;
}

.check-list li,
.plain-list li {
  padding: 11px 0;
  border-top: 1px solid var(--line);
}

.check-list li::before {
  content: "✓";
  margin-right: 9px;
  color: #628900;
  font-weight: 800;
}

.plain-list li::before {
  content: "—";
  margin-right: 9px;
  color: #8a8f85;
}

.faq-section {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 70px;
}

.faq-list {
  border-top: 1px solid rgba(244, 242, 233, 0.16);
}

details {
  border-bottom: 1px solid rgba(244, 242, 233, 0.16);
}

summary {
  position: relative;
  padding: 24px 46px 24px 0;
  cursor: pointer;
  font-weight: 700;
  list-style: none;
}

summary::-webkit-details-marker {
  display: none;
}

summary::after {
  content: "+";
  position: absolute;
  right: 4px;
  color: var(--lime);
  font-size: 26px;
  font-weight: 400;
}

details[open] summary::after {
  content: "−";
}

details p {
  max-width: 700px;
  margin: -6px 0 24px;
  color: #aeb4a5;
}

.final-cta {
  padding: clamp(76px, 10vw, 120px) max(20px, calc((100% - var(--max)) / 2));
  background: var(--lime);
  color: var(--ink);
}

.final-cta .eyebrow {
  color: #4d6606;
}

.final-cta h2 {
  max-width: 900px;
}

.final-cta > p:not(.eyebrow) {
  max-width: 650px;
  margin: 28px 0;
  color: #42500f;
}

.button-light {
  border-color: var(--ink);
  background: var(--ink);
  color: var(--paper-bright);
}

.button-light:hover {
  background: #31372f;
}

footer {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  padding: 32px 0 46px;
  color: #949b8e;
  font-size: 13px;
}

@media (max-width: 900px) {
  .hero,
  .section-heading,
  .sample-intro,
  .fit-section,
  .faq-section {
    grid-template-columns: 1fr;
  }

  .offer-card {
    max-width: 540px;
    transform: none;
  }

  .deliverables-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .comparison {
    grid-template-columns: 1fr;
  }

  .concept-body {
    min-height: 390px;
  }
}

@media (max-width: 620px) {
  .site-header,
  .hero,
  .section,
  footer {
    width: min(calc(100% - 28px), var(--max));
  }

  .site-header {
    min-height: 70px;
  }

  .header-link {
    font-size: 14px;
  }

  .header-link span {
    display: none;
  }

  .header-link::after {
    content: "Email";
    font-size: 14px;
  }

  .hero {
    padding-top: 62px;
  }

  h1 {
    font-size: clamp(3.2rem, 16vw, 5.2rem);
  }

  .hero-actions,
  .new-actions {
    align-items: flex-start;
    flex-direction: column;
  }

  .button {
    width: 100%;
  }

  .deliverables-grid,
  .fit-columns {
    grid-template-columns: 1fr;
  }

  .deliverable {
    min-height: 220px;
  }

  .concept-body {
    min-height: 400px;
    padding: 22px;
  }

  .old-content {
    margin-top: 70px;
  }

  .new-site::after {
    width: 190px;
    height: 190px;
  }

  .new-content {
    margin-top: 58px;
  }

  .new-content h3 {
    font-size: 41px;
  }

  .trust-line {
    line-height: 1.8;
  }

  .process-list li {
    grid-template-columns: 52px 1fr;
  }

  footer {
    flex-direction: column;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    transition-duration: 0.01ms !important;
  }
}